Website Redesign
Charlie Software

Ideate and Test

Once there is clarity on the problem being solved and the user’s needs, the next phase in the UX process is generating different possible solutions that will meet business needs and user needs, and that will be technically feasible. Here, divergent thinking comes into play with the ideal starting point being to create a high volume of ideas through sketching and experimentation. Over time, these ideas get down-selected and refined through feedback and design critiques. This is the process of converging — narrowing down the possible approaches to one or two to develop further and test. The concepts will iteratively become higher fidelity — perhaps starting with paper prototypes — before moving on to digital wireframes and clickable prototypes in tools such as Sketch and Invision.